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Image perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajara

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dc.contributor.authorBalla, Louise
dc.date.accessioned2024-02-08T00:00:00Z
dc.date.accessioned2026-02-18T14:25:57Z
dc.date.available2024-02-08T00:00:00Z
dc.date.issued2024-02-08
dc.description.abstractThis text discusses the importance of cities and universities in recruiting international students, emphasizing the need to consider this population in city branding efforts. International students’ mobility has increased globally, leading cities like London, Tokyo, Melbourne, and Montreal to adopt active policies to recruit international students. Reasons for recruiting international students vary, including countering aging populations, addressing skill shortages, and improving cultural diversity. Universities benefit financially and culturally from international students and gain knowledge from those coming from prestigious institutions. The text highlights the need to understand what attracts foreign students into a city like Guadalajara for academic exchange programs and the importance of using these elements to create a brand strategy.spa
dc.format.mimetypeapplication/pdf
dc.identifier.doi10.21158/21451494.v13.2022.3588
dc.identifier.eissn2745-2697
dc.identifier.issn2145-1494
dc.identifier.urihttps://hdl.handle.net/10882/17453
dc.identifier.urlhttps://doi.org/10.21158/21451494.v13.2022.3588
dc.publisherUniversidad Ean
dc.relation.bitstreamhttps://journal.universidadean.edu.co/index.php/revistai/article/download/3588/2370
dc.relation.citationeditionAtractividad territorial, economía creativa y cultural
dc.relation.citationvolume13
dc.relation.ispartofjournalComunicación, Cultura y Política
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dc.rightsLouise Balla - 2024
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2
dc.rights.urihttps://creativecommons.org/licenses/by-nc-nd/4.0
dc.sourcehttps://journal.universidadean.edu.co/index.php/revistai/article/view/3588
dc.subjectImagen de la ciudadspa
dc.subjectMarca de ciudad;spa
dc.subjectPercepción;spa
dc.subjectEstudiantes de intercambiospa
dc.subjectDestino estudiantilspa
dc.subjectPara-diplomaciaspa
dc.subjectProgramas de educación superiorspa
dc.subjectCentros educativosspa
dc.subjectGlobalizaciónspa
dc.subjectCity imageeng
dc.subjectCity brandeng
dc.subjectPerceptioneng
dc.subjectExchange studentseng
dc.subjectStudent destinationeng
dc.subjectPara-diplomacyeng
dc.subjectHigher education programeng
dc.subjectEducational hubseng
dc.subjectGlobalizationeng
dc.titleImage perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajaraspa
dc.title.translatedImage perception of Guadalajara city by foreign exchange students of the metropolitan area of Guadalajaraeng
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
dc.type.contentText
dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ARTREF
dc.type.versioninfo:eu-repo/semantics/publishedVersion
dspace.entity.typePublication

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