Publicación: Relación entre afecto ecológico, conciencia, conocimiento y comportamiento de compra: un estudio sobre los consumidores mexicanos
| dc.contributor.author | Larios-Gómez, Emigdio | |
| dc.contributor.author | Fischer, Laura | |
| dc.date.accessioned | 2019-05-31T00:00:00Z | |
| dc.date.accessioned | 2026-02-18T14:48:44Z | |
| dc.date.available | 2019-05-31T00:00:00Z | |
| dc.date.issued | 2019-05-31 | |
| dc.description.abstract | El objetivo de la investigación fue analizar la sostenibilidad y el desarrollo social, en la búsqueda de la relación entre los constructos: Afecto Ecológico (EA), Conciencia Ecológica (EC) y Conocimiento Ecológico (EK) y el comportamiento de compra verde (GPB) en los consumidores —como un único campo de aplicación, que no debe analizarse para empresas, personas públicas, lugares o marcas—. Se trata de un estudio descriptivo cuantitativo en una muestra de 1.550 consumidores —válidos 96%— elegidos según el criterio de conveniencia —hombres y mujeres entre 21 y 55 años—, realizado en el primer semestre de 2015 en México, en los estados de Puebla, Tlaxcala, Guanajuato, San Luis Potosí, Tabasco y Querétaro, con la aplicación personal de cuestionarios utilizando la escala de Likert. En cuanto a la medición de variables dependientes e independientes, se utilizaron las diversas subescalas que componen la escala revisada de actitudes y conocimiento ambiental (EAKS) de Maloney et al. (1975). Como resultado se encontró que el consumidor en México presenta una actitud positiva hacia la compra de productos orgánicos e incluso está dispuesto a dejar de comprar a aquellas empresas que contaminan. | spa |
| dc.description.abstract | The aim of the research was to analyze the sustainability and social development, in the search for the relationship between the constructs: Ecological Affection (EA), Ecological Awareness (EC), and Ecological Knowledge (EK), and green purchasing behavior (GPB) in consumers - as a single field of application, which should not be analyzed for companies, public persons, places, or brands. This is a quantitative descriptive study in a sample of 1,550 consumers - 96% of them valid - chosen according to convenience criteria - men and women between 21 and 55 years of age -, carried out during the first half of 2015 in Mexico, in the states of Puebla, Tlaxcala, Guanajuato, San Luis Potosí, Tabasco, and Querétaro, with the personal application of questionnaires using the Likert scale. Regarding the measurement of dependent and independent variables, we used various subscales that make up the revised environmental attitudes and knowledge scale (EAKS) from Maloney et al. (1975). As a result, it was found that the consumer in Mexico presents a positive attitude towards the purchase of organic products and is even willing to stop buying from those companies that contribute to pollution. | eng |
| dc.format.mimetype | application/pdf | |
| dc.identifier.doi | 10.21158/2357514x.v6.n2.2018.2229 | |
| dc.identifier.eissn | 2357-514X | |
| dc.identifier.uri | https://hdl.handle.net/10882/18911 | |
| dc.identifier.url | https://doi.org/10.21158/2357514x.v6.n2.2018.2229 | |
| dc.publisher | Universidad Ean | |
| dc.relation.bitstream | https://journal.universidadean.edu.co/index.php/vir/article/download/2229/1874 | |
| dc.relation.citationedition | Marketing para máquinas y personas inteligentes | |
| dc.relation.citationissue | 2 | |
| dc.relation.citationvolume | 6 | |
| dc.relation.ispartofjournal | Virtu@lmente (Activa de 2013 a 2022) | |
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| dc.rights | Virtu@lmente - 2018 | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.coar | http://purl.org/coar/access_right/c_abf2 | |
| dc.rights.uri | ||
| dc.source | https://journal.universidadean.edu.co/index.php/vir/article/view/2229 | |
| dc.subject | Green marketing | eng |
| dc.subject | Green products | eng |
| dc.subject | Consumers - Environmental aspects | eng |
| dc.subject | Conservation of the environment | eng |
| dc.subject | Mercado verde | spa |
| dc.subject | Productos ecológicos | spa |
| dc.subject | Consumidores -- Aspectos ambientales | spa |
| dc.subject | Conservación del medio ambiente | spa |
| dc.title | Relación entre afecto ecológico, conciencia, conocimiento y comportamiento de compra: un estudio sobre los consumidores mexicanos | spa |
| dc.title.translated | Relation among ecological affect, concern, and knowledge and purchase behavior: a study regarding Mexican consumers | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_6501 | |
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| dc.type.content | Text | |
| dc.type.driver | info:eu-repo/semantics/article | |
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| dspace.entity.type | Publication |