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Investigación en city marketing: un análisis bibliométrico

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dc.contributor.authorOsorio-Andrade, Carlos Fernando
dc.contributor.authorMurcia-Zorrilla, Claudia Patricia
dc.contributor.authorArango-Espinal, Edwin
dc.date.accessioned2021-03-18T00:00:00Z
dc.date.accessioned2026-02-18T14:43:06Z
dc.date.available2021-03-18T00:00:00Z
dc.date.issued2021-03-18
dc.description.abstractEl marketing de ciudades (MC) hace referencia a la práctica de promocionar y vender ciudades, pueblos o regiones a un mercado objetivo específico. En los últimos años, el interés académico, político y gerencial en el MC ha crecido de manera sostenida, convirtiéndose en uno de los campos de más rápido crecimiento dentro del mercadeo y el estudio del turismo. Bajo esta óptica, el objetivo de esta investigación es analizar el cuerpo de literatura desarrollada alrededor del MC con el fin de construir indicadores de producción científica. Concretamente, se hace uso de la bibliometría y la base de datos Web of Science, en la que se emplearon los términos de búsqueda city marketing y city branding de manera no excluyente. Así mismo, se identifica la evolución de la producción científica, las principales revistas académicas, los autores más prolíficos y de mayor citación, las áreas del conocimiento que intervienen en el campo del MC y los conceptos o tópicos que se han estudiado con mayor ahínco. Los resultados sugieren que los estudios de MC han aumentado desde el 2015, pues las revistas científicas que publican una mayor cantidad de investigaciones en el campo han mejorado su clasificación SJR (Scimago Journal and Country Rank); además, se pudo establecer que la mayor cantidad de artículos desarrollados pertenecen a países angloparlantes y europeos.spa
dc.description.abstractCity marketing (CM) refers to the practice of promoting and selling cities, towns or regions to a specific target market. In recent years, the academic, political, and managerial interest in CM has grown steadily, becoming one of the fastest growing fields within the marketing and study of tourism. From this perspective, the aim of this research is to analyze the body of literature developed around CM, in order to construct indicators for scientific production. Specifically, the study made use of the bibliometrics and the database Web of Science, utilizing the terms city marketing and city branding as search terms in a non-exclusive manner. It also identifies the evolution of the scientific production, the main academic journals, the most prolific and highly cited authors, the areas of knowledge involved in the CM field, and the concepts or topics that have been most intensively studied. The results suggest that CM studies have increased since 2015, as the scientific journals that publish most research in the field have improved their Scimago Journal and Country Rank (SJR) classification; in addition, it was possible to establish that most of these articles belong to English-speaking and European countries.eng
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dc.identifier.doi10.21158/01208160.n89.2020.2838
dc.identifier.eissn2590-521X
dc.identifier.issn0120-8160
dc.identifier.urihttps://hdl.handle.net/10882/18576
dc.identifier.urlhttps://doi.org/10.21158/01208160.n89.2020.2838
dc.publisherUniversidad Ean
dc.relation.bitstreamhttps://journal.universidadean.edu.co/index.php/Revista/article/download/2838/2153
dc.relation.bitstreamhttps://journal.universidadean.edu.co/index.php/Revista/article/download/2838/2248
dc.relation.citationeditionTema libre
dc.relation.citationissue89
dc.relation.ispartofjournalRevista Ean
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dc.rightsRevista Escuela de Administración de Negocios - 2020
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2
dc.rights.uri
dc.sourcehttps://journal.universidadean.edu.co/index.php/Revista/article/view/2838
dc.subjectCiudades -- Turismospa
dc.subjectComercio turísticospa
dc.subjectMercadeospa
dc.subjectArtículos de revistasspa
dc.subjectCity -- Tourismeng
dc.subjectTourist tradeeng
dc.subjectMarketingeng
dc.subjectJournal articleseng
dc.titleInvestigación en city marketing: un análisis bibliométricospa
dc.title.translatedCity marketing research: a bibliometric analysiseng
dc.type.coarhttp://purl.org/coar/resource_type/c_6501
dc.type.coarversionhttp://purl.org/coar/version/c_970fb48d4fbd8a85
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dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ARTREF
dc.type.versioninfo:eu-repo/semantics/publishedVersion
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