Propuesta para la mejora del sistema de gestión y control en la dirección comercial de ALVILLA S.A.S

Forero Duarte, Alejandra; Varela Bombiela, Lucero Astrid

Publicación:
Propuesta para la mejora del sistema de gestión y control en la dirección comercial de ALVILLA S.A.S

dc.contributor.advisor	Lozada Franco, Edwin Augusto
dc.contributor.author	Forero Duarte, Alejandra
dc.contributor.author	Varela Bombiela, Lucero Astrid
dc.contributor.jury	Guevara Ortega, Luz Maribel
dc.contributor.jury	Alonso Rodríguez, Johan Ricardo
dc.creator.id	1121825899
dc.creator.id	1088356547
dc.date.accessioned	2026-03-09T02:10:18Z
dc.date.issued	2026-02-23
dc.description.abstract	El presente trabajo de consultoría profesional tiene como propósito diseñar un plan de mejora del sistema de gestión y control de la productividad en la Dirección Comercial de ALVILLA S.A.S., empresa colombiana especializada en empaques premium. A través de una metodología mixta, sustentada en enfoques cualitativos y cuantitativos, se aplicaron encuestas validadas por expertos y entrevistas en profundidad, con el objetivo de identificar brechas críticas en aspectos como el seguimiento de indicadores, la motivación del equipo, el reconocimiento al desempeño, la gestión por procesos y la retroalimentación organizacional. El diagnóstico mostró que el sistema actual presenta algunas debilidades de fondo que limitan su funcionamiento. Estas limitaciones impactan el rendimiento del área, el ambiente laboral y la manera en cómo se conectan los propósitos estratégicos con la práctica comercial. Como respuesta a estos hallazgos, se propusieron varias alternativas de mejora, entre ellas la incorporación de tableros Kanban, el fortalecimiento de programas de reconocimiento, espacios de retroalimentación periódicos, talleres de calidad y un plan de capacitación continua. Todas estas acciones orientadas bajo los lineamientos de la norma ISO 9001:2015 y buscan mejorar el desempeño del área, consolidar una cultura de mejora continua y aportar al crecimiento sostenible de la organización.	spa
dc.description.abstract	This professional consulting project aims to design an improvement plan for the productivity management and control system in the Commercial Department of ALVILLA S.A.S., a Colombian company specializing in premium packaging. Using a mixed methodology based on qualitative and quantitative approaches, expert-validated surveys and in-depth interviews were conducted to identify critical gaps in areas such as indicator monitoring, team motivation, performance recognition, process management, and organizational feedback. The diagnosis revealed fundamental weaknesses in the current system that limit its effectiveness. These limitations impact the department's performance, the work environment, and how strategic objectives are aligned with commercial practices. In response to these findings, several improvement alternatives were proposed, including the implementation of Kanban boards, strengthening recognition programs, establishing regular feedback sessions, conducting quality workshops, and developing a continuous training plan. All these actions are guided by the ISO 9001:2015 standard and aim to improve the area's performance, consolidate a culture of continuous improvement, and contribute to the organization's sustainable growth.	eng
dc.description.degreelevel	Maestría
dc.description.degreename	Magíster en Administración de Empresas - MBA	spa
dc.format	pdf
dc.format.extent	129 páginas, 1 anexo
dc.format.medium	Recurso electrónico	spa
dc.format.mimetype	application/pdf
dc.identifier.instname	instname:Universidad Ean	spa
dc.identifier.local	BDM-MBA
dc.identifier.reponame	reponame:Repositorio Institucional Biblioteca Digital Minerva	spa
dc.identifier.repourl	repourl:https://repository.ean.edu.co/
dc.identifier.uri	https://hdl.handle.net/10882/19106
dc.language.iso	spa
dc.publisher.faculty	Facultad de Administración, Finanzas y Ciencias Económicas	spa
dc.publisher.place	Bogotá, Colombia
dc.publisher.program	Maestría en Administración de Empresas - MBA	spa
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dc.rights.accessrights	info:eu-repo/semantics/openAccess
dc.rights.coar	http://purl.org/coar/access_right/c_abf2
dc.rights.creativecommons	Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.license	Atribución-NoComercial-SinDerivadas 4.0 Internacional (CC BY-NC-ND 4.0)
dc.rights.local	Abierto (Texto Completo)	spa
dc.rights.uri	https://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subject.armarc	Motivación del empleado	spa
dc.subject.armarc	Planificación estratégica	spa
dc.subject.lemb	Rendimiento laboral	spa
dc.subject.lemb	Mejoramiento de procesos	spa
dc.subject.lemb	Ambiente de trabajo	spa
dc.subject.proposal	Calidad
dc.subject.proposal	Cultura organizacional
dc.subject.proposal	Eficiencia operativa
dc.subject.proposal	Gestión comercial
dc.subject.proposal	Motivación
dc.subject.proposal	Productividad laboral
dc.subject.proposal	Retroalimentación
dc.title	Propuesta para la mejora del sistema de gestión y control en la dirección comercial de ALVILLA S.A.S	spa
dc.title	Proposal for the improvement of the management and control system in the commercial department of ALVILLA S.A.S	eng
dc.type	Trabajo de grado - Maestría	spa
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dc.type.other	Trabajo de grado - Maestría
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person.affiliation.name	Maestría en Administración de Empresas - MBA