Date
2022-02-07Advisor
Metadata
Show full item recordPlan de negocio para la empresa de ecommerce Tveo
Abstract(es):
Se presenta el plan de negocio para la creación de la empresa TVeo, una red social de e-commerce con foco en la experiencia de compra. Se detalla la naturaleza del proyecto desde su origen hasta lo requerido para ejecutar la idea de negocio en el contexto del sector de comercio electrónico en Colombia durante la pandemia de Covid-19. A partir de un estudio de mercado realizado mediante encuestas y entrevistas a potenciales clientes y usuarios de la plataforma, se sustentan y validan planes de mercadeo, aspectos técnicos, organizacionales, financieros y de sostenibilidad del emprendimiento.
Abstract:
A business plan is presented for the startup TVeo company which is an e-commerce social network focused on an excellent shopping experience. The nature of the project is detailed from its origin to what is required to execute the business idea in the context of the e-commerce sector in Colombia during the Covid-19 pandemic. Based on a market study carried out through surveys and interviews with potential clients and users of the platform, marketing plans, technical, organizational, financial and sustainability aspects of the enterprise are supported and validated.
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/2.5/co/