Thumbnail
View/Open
Date
2012-07-25
Author
Morales Gaitán, Lina Marcela
Barragán Gerene, Jenny Paola
Advisor
Pérez Marín, Ruberth Alexander
De Raca Mandaca
Share
Gestores bibliográficos
Metadata
Show full item record

De Raca Mandaca

URI:
http://hdl.handle.net/10882/3304
Abstract
El plan de negocios de Raca Mandaca busca posicionar los cupcakes como una opcion mas en el merchandising, aprovechando el auge de la gastronomía en el País y la importancia que está tomando la fidelización de clientes y por ende la recordación de marca.
Abstract
The business plan looks to position Raca Mandaca cupcakes as a cheaper option in merchandising, taking advantage of the rise of gastronomy in the country and the importance of taking customer loyalty and therefore the brand recall.
Collections

The following license files are associated with this item:

http://creativecommons.org/licenses/by-nc-nd/2.5/co/
Except where otherwise noted, this item's license is described as http://creativecommons.org/licenses/by-nc-nd/2.5/co/