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Date
2013-06-06Advisor
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Show full item recordUn toque Eanista con innovación y emprendimiento
Abstract
Determinar las características de servicio al cliente que esperan los usuarios del Gimnasio Body Town de Bogotá durante el primer semestre de 2013, se realizan estudios de competencia en algunas sedes de otros gimnasios, así como en la infraestructura física, a través de la técnica de observación denominada Mystery Shopper y registro fotográfico, los cuales nos permiten identificar que la empresa se ubica en una buena posición con sus clientes y que solo tendrá que enfocarse en algunas áreas para trascender de una buena a excelente imagen corporativa
Abstract
Determine the characteristics of customer service that users expect Body Fitness Town of Bogotá during the first half of 2013, studies of competition in some branches of other gyms as well as physical infrastructure, through the observation technique called Mystery Shopper and photographic record, which allow us to identify that the business is located in a good position with its customers and you'll only have to focus on some areas to transcend good to excellent corporate image
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