Date
2020Share
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Show full item recordProyecto e-branding plan para escuela de idiomas
Abstract
En un sector de alta competencia, cómo lo es la oferta de enseñanza de idiomas en el país, se hace importante establecer mecanismos de diferenciación competitiva en las actividades de branding, para poder captar cuota de mercado; las pequeñas academias deben buscar la forma de competir sin desmejorar la rentabilidad, la marca debe ofrecer una experiencia distinta e inclusiva que la aleje de sus competidores.
Abstract
In a very competitive sector, as it is the language schools in this country, it is quite important to establish mechanism of differentiation through branding activities, to be able to capture market share; smalls academies must seek for a way to compete without resigning profitability, so that the brand should offer an inclusive and distinctive brand to go away from competitors.
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