Publicación: Diseño de un modelo de negocio para integrar sistemas BESS en proyectos de energía de respaldo para Cummins de los Andes
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Resumen en español
Este trabajo se desarrolla una consultoría profesional para la empresa Cummins de los Andes, enfocada en el diseño de un modelo de negocio innovador que integre tecnología de almacenamiento de energía en baterías (BESS en sus proyectos de energía de respaldo. La iniciativa surge como respuesta a los crecientes retos ambientales, regulatorios y de mercado, en un contexto de transición energética y global hacia soluciones más sostenibles. El estudio parte de un diagnóstico estratégico del entorno energético colombiano, destacando la necesidad de modernizar los modelos de negocio de empresas tradicionales como es el caso de Cummins de los Andes, mediante la incorporación de soluciones tecnológicas que reduzcan emisiones, optimicen costos y mejoren la eficiencia operativa. Se realiza un análisis exhaustivo del marco institucional, regulatorio y de los sistemas BESS, mostrando cómo estas permiten disminuir la dependencia de combustibles fósiles, generar ahorros y ser un modelo más sostenible para las empresas que lo implementen. Adicionalmente, se valida el posicionamiento de Cummins frente a sus competidores, como Enel y Celsia, y se identifican oportunidades estratégicas en sectores industriales y residenciales que podrían beneficiar el nuevo modelo de negocio. A nivel metodológico, se estructura un enfoque consultivo que permite integrar variables técnicas, ambientales, financieras y de mercado para evaluar la viabilidad del modelo propuesto. El documento valida la pertinencia de avanzar hacia soluciones energéticas sostenibles, proponiendo una hoja de ruta para que Cummins fortalezca su liderazgo en el mercado colombiano, alineándose con los Objetivos de Desarrollo Sostenible y respondiendo a las nuevas. El documento concluye destacando la pertinencia y oportunidad de avanzar hacia soluciones energéticas sostenibles, y presenta una hoja de ruta estratégica que permitirá a la empresa Cummins de los Andes, fortalecer su liderazgo y competitividad en el mercado colombiano, alinearse con los Objetivos de Desarrollo Sostenible y responder de manera efectiva a las nuevas demandas de los consumidores, los reguladores y el entorno competitivo. exigencias de consumidores y reguladores. This undergraduate thesis presents a professional consultancy project for Cummins de los Andes, focused on designing an innovative business model that integrates battery energy storage (BESS) technology into its backup power projects. The initiative arises in response to growing environmental, regulatory, and market challenges within the context of a global energy transition toward more sustainable solutions. The study begins with a strategic analysis of the Colombian energy landscape, highlighting the need to modernize the business models of traditional companies like Cummins de los Andes by incorporating technological solutions that reduce emissions, optimize costs, and improve operational efficiency. A comprehensive analysis of the institutional and regulatory framework, as well as BESS systems, is conducted, demonstrating how these technologies reduce dependence on fossil fuels, generate savings, and offer a more sustainable model for companies that implement them. Additionally, Cummins' positioning is validated against its competitors, such as Enel and Celsia, and strategic opportunities in industrial and residential sectors that could benefit the company are identified. New business model. Methodologically, a consultative approach is structured to integrate technical, environmental, financial, and market variables to assess the viability of the proposed model. The document validates the relevance of moving toward sustainable energy solutions, proposing a roadmap for Cummins to strengthen its leadership in the Colombian market, aligning with the Sustainable Development Goals and responding to new demands. The document concludes by highlighting the relevance and opportunity of moving toward sustainable energy solutions and presents a strategic roadmap that will allow Cummins de los Andes to strengthen its leadership and competitiveness in the Colombian market, align with the Sustainable Development Goals, and respond effectively to the new demands of consumers, regulators, and the competitive environment.
Resumen en inglés
This undergraduate thesis presents a professional consultancy project for Cummins de los Andes, focused on designing an innovative business model that integrates battery energy storage (BESS) technology into its backup power projects. The initiative arises in response to growing environmental, regulatory, and market challenges within the context of a global energy transition toward more sustainable solutions. The study begins with a strategic analysis of the Colombian energy landscape, highlighting the need to modernize the business models of traditional companies like Cummins de los Andes by incorporating technological solutions that reduce emissions, optimize costs, and improve operational efficiency. A comprehensive analysis of the institutional and regulatory framework, as well as BESS systems, is conducted, demonstrating how these technologies reduce dependence on fossil fuels, generate savings, and offer a more sustainable model for companies that implement them. Additionally, Cummins' positioning is validated against its competitors, such as Enel and Celsia, and strategic opportunities in industrial and residential sectors that could benefit the company are identified. New business model. Methodologically, a consultative approach is structured to integrate technical, environmental, financial, and market variables to assess the viability of the proposed model. The document validates the relevance of moving toward sustainable energy solutions, proposing a roadmap for Cummins to strengthen its leadership in the Colombian market, aligning with the Sustainable Development Goals and responding to new demands. The document concludes by highlighting the relevance and opportunity of moving toward sustainable energy solutions and presents a strategic roadmap that will allow Cummins de los Andes to strengthen its leadership and competitiveness in the Colombian market, align with the Sustainable Development Goals, and respond effectively to the new demands of consumers, regulators, and the competitive environment.
