Estrategias de fundraising para recaudo financiero en una fundación sin ánimo de lucro Fundagester (Fundación  Desarrollo Social y Gestión Territorial)

Vargas Gil, Nelson Alberto; Hincapie Mosquera, Gustavo Elias

Publicación:
Estrategias de fundraising para recaudo financiero en una fundación sin ánimo de lucro Fundagester (Fundación Desarrollo Social y Gestión Territorial)

dc.contributor.advisor	Rivera Rueda, Juan Carlos
dc.contributor.author	Vargas Gil, Nelson Alberto
dc.contributor.author	Hincapie Mosquera, Gustavo Elias
dc.creator.id	1057585658
dc.creator.id	1076821191
dc.date.accessioned	2026-07-12T15:52:38Z
dc.date.issued	2026-06-17
dc.description.abstract	La sostenibilidad financiera de las organizaciones sin ánimo de lucro depende de su capacidad para captar recursos, sostener relaciones con donantes y comunicar de forma clara el impacto de sus acciones. Esta monografía tuvo como objetivo diseñar un plan estratégico de fundraising para fortalecer el recaudo financiero y la sostenibilidad operativa de FUNDAGESTER. La investigación adoptó un enfoque mixto, con diseño no experimental, transversal y alcance descriptivo-correlacional. Se aplicaron cinco entrevistas semiestructuradas a colaboradores internos y un cuestionario estructurado a 30 donantes actuales y potenciales. Los resultados evidencian ausencia de un sistema formal de fundraising, baja sistematización de donantes, limitada infraestructura tecnológica y necesidad de fortalecer la transparencia activa. El análisis cuantitativo mostró una asociación positiva y significativa entre transparencia percibida e intención de donación. Con base en los hallazgos, se propone un plan articulado en tres ejes: digitalización del recaudo, transparencia activa, y segmentación con fortalecimiento interno. La propuesta busca pasar de una captación reactiva a un sistema con procesos definidos, indicadores de seguimiento y condiciones de sostenibilidad institucional.	spa
dc.description.abstract	The financial sustainability of non-profit organizations depends on their ability to raise funds, maintain donor relationships, and clearly communicate the impact of their actions. This monograph aimed to design a strategic fundraising plan to strengthen the financial collection and operational sustainability of FUNDAGESTER. The research adopted a mixed-methods approach, with a non-experimental, cross-sectional design and a descriptive-correlational scope. Five semi-structured interviews were conducted with internal staff, and a structured questionnaire was administered to 30 current and potential donors. The results reveal the absence of a formal fundraising system, low donor systematization, limited technological infrastructure, and a need to strengthen proactive transparency. The quantitative analysis showed a positive and significant association between perceived transparency and donation intention. Based on these findings, a plan is proposed, structured around three pillars: digitization of fundraising, proactive transparency, and segmentation with internal strengthening. The proposal seeks to move from reactive fundraising to a system with defined processes, monitoring indicators, and conditions for institutional sustainability.	eng
dc.description.degreelevel	Maestría	spa
dc.description.degreename	Magíster en Administración de Empresas	spa
dc.description.tableofcontents	Contenido Pág. Agradecimientos 5 Resumen 6 Abstract 7 Contenido 8 Lista de Figuras 10 Lista de Tablas 11 Introducción 12 Objetivos 14 Objetivo general 14 Objetivos específicos 14 Justificación 15 Marco Teórico 17 Antecedentes de Investigación 17 Bases teóricas 18 Modelos de captación de donantes 24 Hipótesis 28 Variables 29 Metodología 31 Enfoque y Alcance de la Investigación 31 Población y Muestra 33 Instrumentos 36 Técnicas para el Análisis de la Información 36 Trabajo de Campo 38 Procesamiento de los datos 39 Análisis de Resultados 42 Propuesta de Solución 45 Situación Actual 45 Oportunidades Identificadas 45 Propuesta de solución al problema planteado 46 Evaluación económica y escenarios de implementación del plan 56 Discusión 64 Conclusiones 67 Trabajo Futuro 69 Referencias 71 Anexos 77
dc.format	pdf
dc.format.extent	94 páginas
dc.format.medium	Recurso electrónico	spa
dc.format.mimetype	application/pdf
dc.identifier.instname	instname:Universidad Ean	spa
dc.identifier.local	BDM-MBAV
dc.identifier.reponame	reponame:Repositorio Institucional Biblioteca Digital Minerva	spa
dc.identifier.repourl	repourl:https://repository.ean.edu.co/
dc.identifier.uri	https://hdl.handle.net/10882/19377
dc.language.iso	spa
dc.publisher.faculty	Facultad de Administración, Finanzas y Ciencias Económicas	spa
dc.publisher.program	Maestría en Administración de Empresas - MBA – Virtual	spa
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dc.rights.accessrights	info:eu-repo/semantics/openAccess
dc.rights.coar	http://purl.org/coar/access_right/c_abf2
dc.rights.creativecommons	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0
dc.rights.license	Atribución-NoComercial-CompartirIgual 4.0 Internacional (CC BY-NC-SA 4.0)
dc.rights.local	Abierto (Texto Completo)	spa
dc.rights.uri	https://creativecommons.org/licenses/by-nc-sa/4.0/
dc.subject.armarc	Digitalización, Donantes, Fundraising, Sostenibilidad financiera
dc.subject.armarc	Sostenibilidada	spa
dc.subject.armarc	Planificación empresarial	spa
dc.subject.armarc	Planificación estratégica	spa
dc.title	Estrategias de fundraising para recaudo financiero en una fundación sin ánimo de lucro Fundagester (Fundación Desarrollo Social y Gestión Territorial)
dc.title	Fundraising strategies for financial collection in a non-profit foundation (Fundagester)
dc.type	Trabajo de grado - Maestría	spa
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dc.type.content	Text
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dc.type.other	Trabajo de grado - Maestría
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dspace.entity.type	Publication
person.affiliation.name	Maestría en Administración de Empresas - MBA - Virtual
person.affiliation.name	Maestría en Gobierno y Gestión Pública