Date
2020-11-26Advisor
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Show full item recordCaracterización y análisis del uso de Twitter en las universidades colombianas
Abstract
Twitter es un canal que ofrece múltiples beneficios para las estrategias de comunicación digital de las universidades, sin embargo, en estudios realizados por Sammer (2011) y Veletsianos (2017) entre otros, se observa que esta herramienta es empleada principalmente por las universidades como una fuente de noticias institucional que busca fomentar su prestigio orientado a una audiencia general usando una comunicación poco dialogante.
Abstract
Twitter is a channel that offers multiple benefits for the digital communication strategies of universities, however, in the investigations of Sammer (2011) and Veletsianos (2017) among others, they affirm that Twitter is used by universities mainly as a source of institutional news, seeking to promote the prestige of the university to a general audience through communication with little dialogue.
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