Mostrar el registro sencillo del ítem
Emprendimiento Hope House
dc.contributor.author | Moreno Beltrán, Luisa Fernanda | |
dc.contributor.author | Ruiz Cangrejo, Diego Camilo | |
dc.date.accessioned | 2021-11-04T01:20:02Z | |
dc.date.available | 2021-11-04T01:20:02Z | |
dc.date.created | 2019-05-11 | |
dc.identifier.uri | http://hdl.handle.net/10882/11193 | |
dc.description.abstract | Hope House es un Hostel dedicado al turismo alternativo en la ciudad de Bogotá, Colombia. Su propuesta de valor se basa en el intercambio cultural de los potenciales visitantes, enmarcada en un ambiente casero y de costo razonable. Hope House tiene como objetivo generar ingresos a través del alquiler de habitaciones amobladas por medio de su página de Internet. Adicional el hostal pretende ofrecer tours guiados por medio de su página web, en la que se podrá brindar variedad de experiencias para disfrutar. Hope House busca con su estrategia de marketing digital posicionarse en el mercado, generando leads, incrementado el número de reservas, visitas a la página, recomendaciones y comentarios positivos en redes sociales. | spa |
dc.format | ||
dc.format.extent | 199 páginas | spa |
dc.format.medium | Recurso electrónico | spa |
dc.format.mimetype | application/pdf | |
dc.language.iso | spa | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
dc.subject | Hotelería | spa |
dc.subject | Turismo urbano | spa |
dc.subject | Airbnb | spa |
dc.subject | Marketing digital | spa |
dc.subject | Estrategia SEO | spa |
dc.subject | CRM | spa |
dc.subject | Plan de medios | spa |
dc.subject | Redes sociales | spa |
dc.subject | Arquitectura web | spa |
dc.title | Emprendimiento Hope House | spa |
dc.type | Master Thesis | |
dc.title.titleenglish | Hope House Entrepreneurship | eng |
dc.description.abstractenglish | Hope House is a Hostel dedicated to alternative tourism in the city of Bogotá, Colombia. Its value proposition is based on the cultural exchange of potential visitors, framed in a home environment and reasonable cost.Hope House aims to generate income through the rental of furnished rooms through its website. Additional the hostel intends to offer guided tours through its website, which can provide a variety of experiences to enjoy. Hope House seeks with its digital marketing strategy to position itself in the market, generating leads, increasing the number of reservations, visits to the page, recommendations and positive comments on social networks. | eng |
dc.subject.subjectenglish | Hospitality | eng |
dc.subject.subjectenglish | Urban tourism | eng |
dc.subject.subjectenglish | Airbnb | eng |
dc.subject.subjectenglish | Digital marketing | eng |
dc.subject.subjectenglish | SEO strategy | eng |
dc.subject.subjectenglish | CRM | eng |
dc.subject.subjectenglish | Media plan | eng |
dc.subject.subjectenglish | Social networks | eng |
dc.subject.subjectenglish | Web architecture | eng |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
dc.publisher.program | Maestría en Mercadeo Digital | spa |
dc.description.degreename | Magíster en Mercadeo Digital | spa |
dc.type.local | Tesis de maestría | spa |
dc.description.convenant | Universidad de Nebrija | spa |
dc.identifier.local | BDM-MMD | |
dc.rights.local | Abierto (Texto Completo) | spa |
dc.subject.lemb | Turismo -- Bogotá (Colombia) | spa |
dc.subject.lemb | Industria hotelera | spa |
dc.subject.lemb | Mercadeo por internet | spa |
dc.subject.lemb | Redes sociales | spa |
dc.subject.lemb | Desarrollo sostenible | spa |
dc.description.degreelevel | Maestría | spa |
dc.publisher.faculty | Facultad de Administración, Finanzas y Ciencias Económicas | spa |
dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
dc.identifier.instname | instname:Universidad Ean | spa |
dc.identifier.reponame | reponame:Repositorio Institucional Biblioteca Digital Minerva | spa |
dc.identifier.repourl | repourl:https://repository.ean.edu.co/ | |
dc.type.coar | http://purl.org/coar/resource_type/c_bdcc | |
dc.type.driver | info:eu-repo/semantics/masterThesis | |
dc.type.version | info:eu-repo/semantics/acceptedVersion |