dc.contributor.advisor | Correal Pachón, María Clara | |
dc.contributor.author | Quintero Aponte, Natalia | |
dc.contributor.author | Solórzano Mesa, Katherine | |
dc.contributor.author | Mantovani García, Ana Cristina | |
dc.date.accessioned | 2013-05-15T00:05:16Z | |
dc.date.available | 2013-05-15T00:05:16Z | |
dc.date.created | 2013-01-23 | |
dc.date.issued | 2013-05-14 | spa |
dc.identifier.uri | http://hdl.handle.net/10882/4205 | |
dc.description.abstract | Determinar el impacto de la imagen e identidad corporativa que la Universidad EAN genera hacia su público, futuros estudiantes o clientes internos, a partir del cambio que tuvo de Escuela de Administración de Negocios a Universidad, a través de la semiótica organizacional. | spa |
dc.format | pdf | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | |
dc.publisher | Universidad EAN | spa |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/2.5/co/ | * |
dc.subject | Imagen corporativa | spa |
dc.subject | Identidad corporativa | spa |
dc.subject | Semiótica | spa |
dc.subject | Comunicación organizacional | spa |
dc.subject | Universidad EAN | spa |
dc.title | El impacto interno de la imagen de la Universidad EAN, a partir de su cambio de Escuela de Administración de Negocios a Universidad EAN | spa |
dc.type | Bachelor Thesis | |
dc.title.titleenglish | The domestic impact of the image of the Universidad EAN, from its change of School Business Management EAN University | eng |
dc.description.abstractenglish | Determine the impact of corporate image and identity that generates EAN University to his audience, prospective students or internal customers of the change that took School of Business Administration at University, through organizational semiotics. | eng |
dc.subject.subjectenglish | Corporate image | spa |
dc.subject.subjectenglish | Corporate identity | spa |
dc.subject.subjectenglish | Semiotics | spa |
dc.subject.subjectenglish | Organizational comunication | spa |
dc.subject.subjectenglish | EAN University | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
dc.publisher.program | Lenguas Modernas | spa |
dc.description.degreename | Profesional en Lenguas Modernas | spa |
dc.type.local | Trabajo de grado | |
dc.rights.local | Abierto (Texto Completo) | spa |
dc.subject.lemb | IMAGEN CORPORATIVA | spa |
dc.subject.lemb | COMUNICACION ORGANIZACIONAL | spa |
dc.subject.lemb | COMPORTAMIENTO ORGANIZACIONAL | spa |
dc.subject.lemb | CLIMA ORGANIZACIONAL | spa |
dc.subject.lemb | SEMIOTICA | spa |
dc.subject.lemb | UNIVERSIDADES | spa |
dc.publisher.faculty | Facultad de Humanidades y Ciencias Sociales | spa |
dc.rights.creativecommons | Atribución-NoComercial-SinDerivadas 2.5 Colombia | * |
dc.identifier.instname | instname:Universidad Ean | spa |
dc.identifier.reponame | reponame:Repositorio Institucional Biblioteca Digital Minerva | spa |
dc.identifier.repourl | repourl:https://repository.ean.edu.co/ | |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | |